Marketing and Sales

Your organisation must get its marketing strategy right to achieve competitive advantage. Whether you are a seasoned marketer, experienced sales manager or new in the field, at RSM you will explore practical approaches, the latest insights and best practices with world-class academics and experts to understand your customers and competitors better.

Highly rated 8,9

Leading with Decision-Driven Analytics

Adjust your organisational decision-making according to newfound insights fuelled by artificial intelligence and machine learning.

Length: 3 days Module of Advanced Management and Leadership Programme Frequency: 2x per year

Strategic Account Management

Gain the knowledge and practical skills you need to confidently manage long-term strategic relationships with your key clients.

Length: 3 days Frequency: 2x per year

“The abundance of data and the potentials of AI and technology are immense. But it is humbling to realise that we professionals are often the limiting factor to effective decision making. During Leading with Decision-Driven Analytics our personal experiences and company routines were challenged by scientific insights as well as pragmatic tools. I became much more aware of my personal contribution to effective decision making. The application of several of the findings from this programme will definitely help me and my company to improve the quality of our decisions.”

Mike van Meurs CFO/COO, Brabant Development Agency

Meet the faculty

Dr Bart de Langhe

Teaches Leading with Decision-Driven Analytics

Dr Javier Marcos Cuevas

Teaches Strategic Account Management

Prof. Stefano Puntoni

Teaches Leading with Decision-Driven Analytics

Nicolaas Smit

Teaches Strategic Account Management

A programme for your entire team?

All of our open programmes can also be offered in-company to a group of participants solely from your organisation.

Concentrate fully on your organisation’s own issues and situation.

Decide on a virtual real-time delivery, or face-to-face in-person delivery.

Schedule the programme at a time and location you prefer.

Tailor the content to fit your organisation’s needs, if further required.

Connect with our advisor

How can you identify which programmes might help you meet your professional objectives? We can talk about your career and where it could go – just as I do with many other business professionals like you who want to continue learning. Just send me an email, and we can start our conversation. Eugène Kerpen Programme advisor