Marketing and Sales
Marketing and Sales
Your organisation must get its marketing strategy right to achieve competitive advantage.
Whether you are a seasoned marketer, experienced sales manager or new in the field, at RSM you will explore practical approaches, the latest insights and best practices with world-class academics and experts to understand your customers and competitors better.
Length
3 days
Frequency per year
Module of
Advanced Management and Leadership Programme
Diederik van Lieshout
Senior operations manager at Shurgard Self Storage
The abundance of data and the potentials of AI and technology are immense. But it is humbling to realise that we professionals are often the limiting factor to effective decision making. During Leading with Decision-Driven Analytics our personal experiences and company routines were challenged by scientific insights as well as pragmatic tools. I became much more aware of my personal contribution to effective decision making. The application of several of the findings from this programme will definitely help me and my company to improve the quality of our decisions.”
Meet the faculty
Meet the faculty
Dr Bart de Langhe
Teaches Leading with Decision-Driven Analytics
Dr Javier Marcos Cuevas
Teaches Strategic Account Management
Prof. Stefano Puntoni
Teaches Leading with Decision-Driven Analytics
Nicolaas Smit
Teaches Strategic Account Management
Concentrate fully on your organisation’s own issues and situation.
Decide on a virtual real-time delivery, or face-to-face in-person delivery.
Schedule the programme at a time and location you prefer.
Tailor the content to fit your organisation’s needs, if further required.
Let's connect!
Let's connect!
How can you identify which programmes might help you meet your professional objectives? We can talk about your career and where it could go – just as I do with many other business professionals like you who want to continue learning. Just send me an email, and we can start our conversation.
Eugène Kerpen
Programme advisor